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Abstract
In the classical economics era, Adam Smith emphasized that a region's economy is largely determined by three factors of production, land, labor, and capital. But in the era of today's modern economy, technological factors, knowledge, creativity, innovation, and human capital had been the main factors in the successful development of the regional economy. Therefore, assessment and measurement of creative industry has become the focus of attention of various countries in the world today.
The main challenge of creative economic development over the last 10 years is how to assess and measure the level of creativity in the State, Province, district, or city. Assessment and measurement of creativity is dependent upon understanding the indicators of a creative city. Measurement of the Bandung Creative City has been reviewed in the Bandung Creative City road map document.
Creative city has set 6 creativity indicators of Bandung, they are: 1) creative policy; 2) creative infrastructure; 3) Legal, Ethical and Intellectual Property; 4) creative support system; 5) creative capacity; 6) The economic contribution. Indicators of creativity that Bandung needs to be improved include: operationalization of the variable measurement, measurement methods, and actualization of data.
The purpose of this study is to (1). Analyze the strategic aspects of the concept of the creative economy, creative industries, and creative cities at the global level (2). Perform a comparative analysis of the indicators of a creative city of Bandung. The output of this study is to assess the performance of the achievements of each indicator in Bandung Creative City. The result of the study is Bandung as a creative city in design field.
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